We close out the boiling August of 1930 with Wolcott Gibbs and his fanciful musings regarding the future offices of the New Yorker, inspired by his recent visit to the glitzy new lobby of the New York Daily News Building.

I include a brief excerpt of Gibb’s tongue-in-cheek fantasy of the future, which inadvertently foresees the New Yorker’s current offices (see contrast of old and new above) in the gleaming glass tower now known as One World Trade Center:


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His Bit of Earth
“The Talk of the Town” noted an increasingly rare sight along Fifth Avenue, a private garden created by Thomas Fortune Ryan that in 1930 was occupied by his son Clendenin J Ryan:

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From Our Advertisers
Backgammon became all the rage in the 1930, so much so that one Grosvenor Nicholas, “a famous authority on backgammon,” commanded a fill-page ad from Saks…
…for reference, the New Yorker made note of Nicholas’s visit in the Sept. 6 “Talk of the Town”…

…celebrity endorsements continued to grow in importance in the 1930s, here the famed Australian-born British actress Judith Anderson (1897-1992) marvels at the products manufactured by Angelus…
…Anderson would later be made a “Dame,” and would enjoy a long career and a long life, even appearing in 1984’s Star Trek III: The Search for Spock as the Vulcan High Priestess T’Lar…

…this ad for Buick shows a rich gent dismissing his chauffeur, something he would probably have to do permanently as the Depression continued to ruin fortunes…
…and perhaps a lost fortune could lead to one being “difficult,” and in that case Dyers & Dyers could sooth the hurt with squab from a can…
…on to our cartoonists, we have Constantin Alajalov illustrating a scene at the Battery…
…Ralph Barton continued his interpretations of a new decade…
…some unfortunate racist humor from Al Frueh…
…an indelicate moment at the beach, courtesy Garrett Price…
…Perry Barlow looked at the challenges of city life…
…and Alan Dunn found a man with a case of the moderns…
Next Time: Animal Crackers…