She Who Must Be Obeyed

The 1935 film She was one of those old movies you’d see on television during the 1970s when there were only three or four channels (plus UHF) and local stations would tap into the “B” movie vault to fill airtime. One of those films was She.

August 3, 1935 cover by Helen Hokinson.

Film critic John Mosher felt a bit sorry for Helen Gahagan, who portrayed “She Who Must Be Obeyed” (aka “She”)—an immortal who ruled an exotic, lost civilization near the Arctic Circle. The challenge for Gahagan was to seem imperious before her co-stars Randolph Scott and Helen Mack, who seemed more suited to the high school hijinks of an Andy Hardy picture. The film was a pretty standard adventure tale, in the mold of producer Marian C. Cooper’s 1933 King Kong, with two explorers falling in love during a perilous journey.

ARCHETYPE…At left, Helen Gahagan as “She” (Who Must Be Obeyed). Her costume possibly inspired the Evil Queen in Disney’s 1937 animated Snow White and the Seven Dwarfs. At right, lobby card that promoted the film. (Scifist.net/Reddit)
WHEN YOU PLAY WITH FIRE…She Who Must Be Obeyed (Helen Gahagan), believing that the explorer Leo Vincey (Randolph Scott) was a reincarnation of his ancestor (whom she loved), and jealous of his girlfriend Tanya (Helen Mack), invites Leo to join her in the eternal flame. Unfortunately, her re-entry into the flame that gave her immortality turned her into a dying, withered crone. (The Nitrate Diva/Scifist.net)

The 1887 H. Rider Haggard novel, She, inspired eponymous silent films in 1908, 1911, 1916, 1917, and 1925. The 1935 film reviewed here received tepid reviews and lost money on its first release, however in a 1949 re-release it fared much better. She was re-made in 1965 with Ursula Andress in the lead role, and again in 1984 in a post-apocalyptic film that had virtually nothing to do with Haggard’s novel.

SHE THROUGH THE YEARS…Clockwise, from top left, “She” (Marguerite Snow) offers a dagger to Leo Vincey (James Cruze) in a 1911 two-reel (24 min.) adaptation; Valeska Suratt as “She” in the 1917 film (now lost); Betty Blythe took the title role in the 1925 production, considered to be the most faithful to the 1887 H. Rider Haggard novel; Sandahl Bergman appeared dressed for a Jazzercise video in the 1984 post-apocalyptic She; and finally, Ursula Andress and John Richardson in the 1965 CinemaScope production of She. (Wikipedia / digitalcollections.lib.washington.edu / cultcelebrities.com / Reddit)

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Colonial Ambitions

With most of Africa carved up by other European powers (Britain, France, Belgium etc.) in the 19th century, Italy set its sights on Ethiopia, which by the end of the 19th century was the only independent country left on the continent. Ethiopia fought off Italy’s first attempt at conquest in the Battle of Adwa (1896), but with the rise of fascist dictator Benito Mussolini, Italy paid a return visit, this time with heavy artillery and airstrikes that included chemical weapons. E.B. White tried to make sense of this latest invasion in his opening comments.

THOSE GUYS AGAIN…Italy invaded Ethiopia on October 3, 1935, a significant act of aggression in the lead up to World War II. Despite facing a technologically superior Italian army (top) equipped with modern weapons, including tanks, aircraft, and chemical weapons, the Ethiopian forces (bottom photo) mounted a strong resistance. (Wikipedia)

In his weekly column, Howard Brubaker mused on the Italian aggressions and other rumblings of the coming European war.

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Author, Author

The writer Willa Cather was a favorite of New Yorker critics, including Clifton Fadiman, however her latest novel was a bit too mild for his tastes.

HERE’S LUCY…Clifton Fadiman confessed he was “mortified” to admit that he found Willa Cather’s latest novel a bit too gentle. At right, portrait of Cather on her birthday, December 7, 1936. (willacather.org)

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From Our Advertisers

We begin with more fearmongering from the folks at Goodyear, who offered weekly reminders of the perils of not choosing their all-weather tires…

…the Liggett and Myers Tobacco Company conjured up this “naughty maiden” to encourage even timid souls to take up the habit…

…on the other hand, the makers of the upstart KOOL brand kept it simple with their chain-smoking penguin, who was grabbing ever more market share from rival menthol pusher SPUD…

…ads in the back of the book offered up even less sophisticated products, such as Crown Smelling Salts…

…while Dr. Seuss and Norman Z. McLeod continued to make a living with their distinctive illustrations…

…at the very back of the magazine, this tiny ad from Knopf promoted Clarence Day’s Life With Father, published just months before Day’s death on Dec. 28…

…which brings us to our cartoonists…Constantin Alajalov kicked us off with this happy number…

James Thurber found steamy goings on in the parlor…

Charles Addams came down to earth with this pair…

George Price showed us the rough and tumble of news reporting…

Mary Petty contributed this sumptuous drawing of a croquet match…

Helen Hokinson was in a transcendental mood…

…and Ned Hilton had a big surprise for one garage tinkerer…

…on to August 10 and a rich summer scene by Arnold Hall:

August 10, 1935 cover by Arnold Hall.

“The Talk of the Town” checked the lunch crowd at Mary Elizabeth’s Tea Room, where some preferred to drink their lunch.

TEA AND SWEETS (and cocktails) were among the offerings at Mary Elizabeth’s Tea Room at 36th and Fifth, seen here circa 1912. (Photo by Karl Struss via Facebook)

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Comic Relief

Film critic John Mosher offered an appreciation of W.C. Fields, noting that civilization needed films like Man on the Flying Trapeze during those hard years. Mosher also found some worthy distractions in the Jean Harlow vehicle China Seas, but was prepared to consign Spencer Tracey’s latest offering to the “lower circles of cinema hell.”

ANSWERING HIS NATION’S CALL…W.C. Fields brought joy to millions during the Depression in movies such as Man on the Flying Trapeze. Above, from left, Kathleen Howard, Fields, and Mary Brian. (IMDB/Rotten Tomatoes)
SHORE LEAVE…At left, Wallace Beery, Jean Harlow, and Clark Gable on the set of China Seas; top right, Hattie McDaniel with Harlow in a scene from the film; below, Gable, Rosalind Russell, and C. Aubrey Smith with Harlow in China Seas. (musingsofaclassicfilmaddict.wordpress.com / Pinterest)
FRESH FACE…Cinema newcomer Rita Hayworth was credited as Rita Cansino (she was born Margarita Carmen Cansino) in Dante’s Inferno. Here she is flanked by Spencer Tracy and Gary Leon. Dante’s Inferno was Spencer Tracy’s final film for 20th Century Fox. It was at MGM where his career really took off. (IMDB)

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All Wet

In his London Letter, Conrad Aiken (pen name Samuel Jeake Jr) examined the priggish ways of England’s seaside resorts.

SITE OF SCANDAL…Bathing huts at Bognor Regis, circa 1921. (bognorregistrails.co.uk)

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Beware the Bachelor

In her “Tables for Two” column, Lois Long examined some of the city’s seasonal escapes for “summer bachelors.”

GHOSTS OF THE PAST…Lois Long recommended the air-conditioned lounges of the Madison Square Hotel and the Savoy Plaza (center) or the cooling breezes of the Biltmore roof (right), which featured music by Morton Downey. Sadly, all three of these beautiful buildings have been demolished. (geographicguide.com/Wikipedia)

Other more casual venues recommended by Long included Nick’s Merry-Go-Round…

…a menu from Nick’s dated 1937…

(nypl.org)

…and its cryptic back cover…

From Our Advertisers

…speaking of the Biltmore and Morton Downey, we kick off our advertising section…

…the ad on the left announced the private residences at the Waldorf-Astoria…

Clockwise, from top left, the Waldorf Astoria circa 1930; the Waldorf’s Starlight Roof in the 1930s; after eight years and billions in restorations and renovations, the hotel has seen many changes including the transformation of the Starlight Roof into a swimming pool. Decades of grime were also cleaned from the building’s exterior. (mcny.org/loc.gov/som.com)

…another ad from the makers of Lincoln suggesting that the market for their luxury auto wasn’t confined to citified execs…

…the Camel folks introduced us to their latest society shill…

…I didn’t find much about Beatrice Barclay Elphinstone (1916-1977), described in the Camel ad as a “charming representative of New York’s discriminating younger set”…she did make the Times‘ Dec. 10, 1937 society wedding announcements, however…

Dr. Seuss was back with another twist on Flit insecticide…

…on to our illustrators and cartoonists, a nice charcoal by Hugo Gellert for a profile titled “Yankee Horse Trader,” written by Arthur C. Bartlett…the harness horse racing legend Walter Cox (1868-1941) was known in New England as “the king of the half-milers”…

James Thurber contributed this cat and dog face-off to the opening pages…

Helen Hokinson offered her perspectives on the summer dog show across pages 16-17…

…and for a closer look…

Gluyas Williams went back to nature in his “Club Life” series…

Leonard Dove introduced us to an undaunted salesman…

…in the world of George Price, crime didn’t pay…

Barbara Shermund gave us a rare glimpse into the secret lives of men…

…patronizing words were unwelcome at this chess match, per William Steig

Denys Wortman took us on a family outing…

…and we close with Alain, and a mother of multiples…except words…

Next Time: Hays Hokum…