The 1935 film She was one of those old movies you’d see on television during the 1970s when there were only three or four channels (plus UHF) and local stations would tap into the “B” movie vault to fill airtime. One of those films was She.

Film critic John Mosher felt a bit sorry for Helen Gahagan, who portrayed “She Who Must Be Obeyed” (aka “She”)—an immortal who ruled an exotic, lost civilization near the Arctic Circle. The challenge for Gahagan was to seem imperious before her co-stars Randolph Scott and Helen Mack, who seemed more suited to the high school hijinks of an Andy Hardy picture. The film was a pretty standard adventure tale, in the mold of producer Marian C. Cooper’s 1933 King Kong, with two explorers falling in love during a perilous journey.


The 1887 H. Rider Haggard novel, She, inspired eponymous silent films in 1908, 1911, 1916, 1917, and 1925. The 1935 film reviewed here received tepid reviews and lost money on its first release, however in a 1949 re-release it fared much better. She was re-made in 1965 with Ursula Andress in the lead role, and again in 1984 in a post-apocalyptic film that had virtually nothing to do with Haggard’s novel.

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Colonial Ambitions
With most of Africa carved up by other European powers (Britain, France, Belgium etc.) in the 19th century, Italy set its sights on Ethiopia, which by the end of the 19th century was the only independent country left on the continent. Ethiopia fought off Italy’s first attempt at conquest in the Battle of Adwa (1896), but with the rise of fascist dictator Benito Mussolini, Italy paid a return visit, this time with heavy artillery and airstrikes that included chemical weapons. E.B. White tried to make sense of this latest invasion in his opening comments.

In his weekly column, Howard Brubaker mused on the Italian aggressions and other rumblings of the coming European war.
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Author, Author
The writer Willa Cather was a favorite of New Yorker critics, including Clifton Fadiman, however her latest novel was a bit too mild for his tastes.

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From Our Advertisers
We begin with more fearmongering from the folks at Goodyear, who offered weekly reminders of the perils of not choosing their all-weather tires…
…the Liggett and Myers Tobacco Company conjured up this “naughty maiden” to encourage even timid souls to take up the habit…
…on the other hand, the makers of the upstart KOOL brand kept it simple with their chain-smoking penguin, who was grabbing ever more market share from rival menthol pusher SPUD…
…ads in the back of the book offered up even less sophisticated products, such as Crown Smelling Salts…
…while Dr. Seuss and Norman Z. McLeod continued to make a living with their distinctive illustrations…
…at the very back of the magazine, this tiny ad from Knopf promoted Clarence Day’s Life With Father, published just months before Day’s death on Dec. 28…
…which brings us to our cartoonists…Constantin Alajalov kicked us off with this happy number…
…James Thurber found steamy goings on in the parlor…
…Charles Addams came down to earth with this pair…
…George Price showed us the rough and tumble of news reporting…
…Mary Petty contributed this sumptuous drawing of a croquet match…
…Helen Hokinson was in a transcendental mood…
…and Ned Hilton had a big surprise for one garage tinkerer…
…on to August 10 and a rich summer scene by Arnold Hall:

“The Talk of the Town” checked the lunch crowd at Mary Elizabeth’s Tea Room, where some preferred to drink their lunch.

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Comic Relief
Film critic John Mosher offered an appreciation of W.C. Fields, noting that civilization needed films like Man on the Flying Trapeze during those hard years. Mosher also found some worthy distractions in the Jean Harlow vehicle China Seas, but was prepared to consign Spencer Tracey’s latest offering to the “lower circles of cinema hell.”



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All Wet
In his London Letter, Conrad Aiken (pen name Samuel Jeake Jr) examined the priggish ways of England’s seaside resorts.

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Beware the Bachelor
In her “Tables for Two” column, Lois Long examined some of the city’s seasonal escapes for “summer bachelors.”

Other more casual venues recommended by Long included Nick’s Merry-Go-Round…
…a menu from Nick’s dated 1937…

…and its cryptic back cover…
From Our Advertisers
…speaking of the Biltmore and Morton Downey, we kick off our advertising section…
…the ad on the left announced the private residences at the Waldorf-Astoria…

…another ad from the makers of Lincoln suggesting that the market for their luxury auto wasn’t confined to citified execs…
…the Camel folks introduced us to their latest society shill…
…I didn’t find much about Beatrice Barclay Elphinstone (1916-1977), described in the Camel ad as a “charming representative of New York’s discriminating younger set”…she did make the Times‘ Dec. 10, 1937 society wedding announcements, however…
…Dr. Seuss was back with another twist on Flit insecticide…
…on to our illustrators and cartoonists, a nice charcoal by Hugo Gellert for a profile titled “Yankee Horse Trader,” written by Arthur C. Bartlett…the harness horse racing legend Walter Cox (1868-1941) was known in New England as “the king of the half-milers”…
…James Thurber contributed this cat and dog face-off to the opening pages…
…Helen Hokinson offered her perspectives on the summer dog show across pages 16-17…
…and for a closer look…
…Gluyas Williams went back to nature in his “Club Life” series…
…Leonard Dove introduced us to an undaunted salesman…
…in the world of George Price, crime didn’t pay…
…Barbara Shermund gave us a rare glimpse into the secret lives of men…
…patronizing words were unwelcome at this chess match, per William Steig…
…Denys Wortman took us on a family outing…
…and we close with Alain, and a mother of multiples…except words…
Next Time: Hays Hokum…








































































