In 1928 both sound and silent films appeared on screens across America, but by 1929 sound was ascendent, and in 1932 silents were mostly a distant memory.

The New Yorker was slow to embrace sound — in reviews of early talkies, critic John Mosher found the technology stultifying in both dialogue and action, but as equipment and techniques improved he came to embrace the new medium. E.B. White, however, still missed the silent theatre, and the strains of its pipe organ…


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World’s Fastest Man
That title went to Eddie Tolan after the 1932 Summer Olympic Games, and his fame won him a long entry in the “The Talk of the Town,” although the column (excerpted) took a patronizing tone toward the athlete:

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You could tell times were tough when a luxury department store felt the need to sell capes and cuffs designed to “transform” old clothes in to 1932 fashions…
…however, things seemed to be looking up for the folks at Powers Reproduction, who touted the naturalness of their DeSoto ads…
…such as this two-pager that appeared in the New Yorker’s July 23 issue…
…we move on to our cartoonists, beginning with Paul Webb…
…who referenced a recent New Yorker ad (also from the July 23 issue)…
…James Thurber gave us two examples of female aggression…
…this one a bit less deadly…
…here’s an early work by the great George Price (1901-1995), who beginning in 1929 contributed New Yorker cartoons for almost six decades…
…Peter Arno showed us that among the uppers, even nudism had its class distinctions…
…on to our August 20, 1932 issue, and this terrific cover by Harry Brown. With a style reminiscent of the French artist Raoul Dufy, Brown illustrated a number of memorable New Yorker covers during the 1930s…

…the Marx Brothers were back in cinemas with Horse Feathers, and, according to critic John Mosher, delivered the comic goods…

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Author, Author
“The Talk of the Town” included this bit of news regarding the Pulitzer Prize-winning author Willa Cather. Beginning in the early 1920s, Cather and her partner, Edith Lewis, spent summers at Manan Island in New Brunswick, Canada:

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While Cather was enjoying the peace of island life, there were disturbing rumblings on the other side of the ocean, even if Howard Brubaker (writing in his column “Of All Things”) found humor in them…
…the result, however was no laughing matter…

…Brubaker also commented on the upcoming U.S. presidential elections, and, more importantly, the absence of Greta Garbo, who returned to Sweden after her MGM contract expired…

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Illustrator Charles LaSalle, who would later be known for his Western-themed art, provided this odd bit of art for the makers of a German hair tonic…
…on to our cartoons, Rea Irvin continued his travelogue of famed tourist destinations…
…Otto Soglow showed us that even the spirit world has its version of Upstairs, Downstairs…
…Carl Rose rendered a cow and a calf made homeless for art’s sake…
…Leo Soretsky contributed only one cartoon to the New Yorker, but it was a doozy…
…on to August 27, 1932…

…in which the “Talk of the Town” contributors decided to pay homage to Lewis Gaylord Clark (1808 – 1873), who was editor and publisher of the old The Knickerbocker magazine (1833 – 1865)…
…here is one of the entries, with accompanying artwork, written in the style of the old magazine…
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In previous issues, William Steig had illustrated several ads for Old Gold, and now it was Peter Arno’s turn to entice readers to the national habit…
…Lucky Strike, on the other hand, preferred these illustrations of young women, who also happened to be their biggest growth market…by the way, this is not an official “Miss America”—there was no pageant in 1932…
…and we end with cartoons that ponder the female form by Daniel Brustlein (1904–1996), who contributed cartoons and covers to The New Yorker from the 1930s to the 1950s under the pen name Alain…
…and C.W. Anderson…
Next Time: A New Outlook…