With Christmas fast approaching, The New Yorker was getting into the spirit of holidays, especially with all of the advertising revenue it gained from merchants who targeted its well-heeled readership.
Lois Long continued to write both of her weekly columns for the magazine–her observations on fashion along with ideas for Christmas shoppers in “On and Off the Avenue” (“Saks’ toy department has some of the loveliest French notepaper for tiny children…”) and her musings on nightlife in “Tables for Two.”
In contrast to her rather light mood expressed in the fashion column, Long was feeling far from jolly in her “Tables” observations of New York’s nightlife:
As you might recall, in a previous column Long tossed a “ho-hum” in the direction of the famed Cotton Club. Perhaps Prohibition was taking its toll on the hard-partying columnist.
Nevertheless, the holiday spirit was upon with The New Yorker, in the cartoons (this one by Helen Hokinson)…
…and in various advertisements.
Note this advertisement (below) from Russeks. The comics in The New Yorker famously poked fun at the comic pairings of rich old men and their young mistresses, but this ad seemed to glorify such a pairing while suggesting that an older man of means must invest in fine furs if he is going to hang on to his trophy wife or mistress, in this case a young woman who appears to be nearly eight feet tall…
…but the ads for Elizabeth Arden, which for years featured this “Vienna Youth Mask” image, always creep me out.