Flapper Fitness

Lois Long stepped off her fashion beat to check out a new fitness salon on East 49th Street that used a combination of spa treatments, exercise and body shaming to get women into shape.

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September 24, 1927 cover by Ilonka Karasz.

Operated by a “Miss Marjorie Dork,” the salon offered a comprehensive and “rather sweeping program of making a new and perfect woman of you.” Long observed…

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BEFORE ANTIBIOTICS…Hollywood film star Dorothy Sebastian undergoing treatment for bronchial congestion with a sun-ray lamp at MGM studios, circa 1930. (GPA/Getty)

…and what gym would be complete without large placards shaming you for gaining weight or growing old?…

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…or an array of newfangled electric gadgets one could use to melt away those extra pounds…

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RIDE THOSE POUNDS AWAY… A mechanical bucking bronco used as part of an exercise class held by American Olympic squad coach Aileen Allen in Pasadena, California in 1928. (Bettmann/Corbis)
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TABLE EXERCISES…A woman tones up in the privacy of her home with a personal vibrating motor machine in 1928. (Getty Images)
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ON THE BOARDWALK…Treadmill technology has advanced since the 1920s. It’s hard to believe anyone actually worked out in Mary Janes, but there it is. (Daily Mail)

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Another One Bites the Dust

The New Yorker bid farewell to yet another familiar landmark, the old Van Buren Place at No. 21 West 14th Street. Four stories high and five bays wide, the 1845 mansion was considered the height of early Victorian taste.

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According to the blog Daytonian in Manhattan, in the 19th century the Van Buren estate had a large garden that extended through the block to 15th St., and in the rear included a conservatory, a stable, arbors, dove cotes “and remnants of the farm life—chicken coops and a cow or two.”

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REMNANT OF THE PAST…The old Van Buren Place (center) with its garden to the left. (Museum of the City of New York)

The August 7, 1927 issue of The New York Times reported that the mansion, erected “when all that section north of Washington Square was occupied principally by estates and truck farms, has finally succumbed to the march of improvements and will be demolished to make way for a theatre and office building.” The New Yorker managed to get one last look via “a hole in the fence”…

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I don’t know if either a theatre or office building was ever erected on the site, but this is what stands there today:

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GREAT WALL…The Van Buren estate site as it appears today. (daytoninmanhattan)

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Chill Out With Sanka

Santa decaffeinated coffee was first marketed in the U.S. in 1923, but was only sold at two Sanka coffee houses in New York. The company made a big retail push in 1927, including sponsored broadcasts under various titles including the Sanka After-Dinner Hour on WEAF radio in New York. At least until the 1980s if you wanted a decaffeinated coffee you simply ordered a “Sanka.” According to a Wikipedia entry, the bright orange color of the Sanka can was so easily identifiable to consumers that even today a restaurant’s decaf coffee pot might sport a bright orange handle–the direct result of the public’s association of the color orange with Sanka, no matter which brand of coffee is actually served.

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Our cartoon from the Sept. 24 issue comes from Alan Dunn, who explored the topic of the birds and bees among the posh set…

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Next Time: Wits of the Round Table…

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Published by

David O

I read and write about history from the perspective that history is not some artifact from the past but a living, breathing condition we inhabit every moment of our lives, or as William Faulkner once observed, "The past is never dead. It's not even past." I read original source materials, such as every issue of The New Yorker, not only as a way to understand a time from a particular perspective, but to also use the source as an aggregator of various historic events. I welcome comments, criticisms, corrections and insights as I stumble along through the century.

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