Seeking Decorative People

Above: New Year’s Eve at the “El Morocco” Night Club at 154 E. 54th Street, New York, 1935. (Posted on Reddit)

Lois Long took her nightlife seriously, and when it didn’t live up to her standards—defined by the wild speakeasy nights she wrote about after joining The New Yorker in 1925 —she was crestfallen, to say the least.

November 16, 1935 cover by Leonard Dove. This is one of Dove’s fifty-seven New Yorker covers; he also contributed 717 cartoons to the magazine.
Above: Leonard Dove’s self portrait, 1941; photo: 1947. Born 1906, Great Yarmouth, England. Died, Gramercy Hotel, New York City, 1972. (Thanks to Michael Maslin’s indispensable Ink Spill)

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When Long joined The New Yorker she was a 23-year-old Vassar graduate, and at age 34 she was not expecting to re-live those heady days; but nightlife in 1935 made her wonder where all the interesting people had gone. Instead of the smart and beautiful speakeasy set, she found people who couldn’t hold a conversation, who cared more about being mentioned in the newspapers by “Cholly Knickerbocker” (a pseudonym used by society columnists)—they simply lacked the “sparkle” she so craved. In this excerpt from her column, “Tables for Two,” she explained:

ALL SHOW, NO GO…Lois Long recalled the heady days of the original torch singer Helen Morgan, but her new club, The House of Morgan, offered up tired vaudeville instead of the singer herself. Above, images of the club from Christopher Connelly’s The Helen Morgan Page. Top, center, detail of Morgan from the 1935 film Sweet Music. Next to Morgan is a photo of Long from the PBS documentary Prohibition. (helen-morgan.net/PBS.org)

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At the Movies

Our film critic John Mosher was in good spirits after taking in MGM’s Mutiny on the Bounty, and especially the inspired performance by Charles Laughton as the cruel, tyrannical Captain Bligh…

LET’S HAVE A STARING CONTEST…Clark Gable (left) portrayed Fletcher Christian, the Bounty’s executive officer, who disapproved of the cruel leadership of Captain Bligh, portrayed by Charles Laughton (right) in Mutiny on the Bounty. (theoscarbuzz.com)

…two other pictures reviewed by Mosher were less than inspired, but at least the George Raft/Joan Bennett gangster film, She Couldn’t Take It, offered a car chase, and the occasional surprise.

STERILITY ISSUES…Top, Gary Cooper and Ann Harding needed a bit more life in Peter Ibbetson; at least Joan Bennett (bottom photo) found some action in She Couldn’t Take It. (IMDB)

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From Our Advertisers

Not all fashion advertisements in The New Yorker were aimed at the posh set…Macy’s offered some thrifty selections, including a French-inspired “Theatre Curtain Blouse” that could be opened in the back “so as to reveal your own lily-white vertebrae”…

…I am puzzled by the “Duchess” types that appeared in food and beverage ads in the back of the magazine…we’ve seen some angry duchesses in ads for tomato and pineapple juice, and here we have one who has stooped so low as to shell her own peas…

…a side note, the Duchess’s peas came in a can bearing the old Green Giant logo, a savage, bearskin-clad figure…he was redesigned by ad executive Leo Burnett in 1935 to become the friendlier “Jolly Green Giant”…

…the makers of Camels presented football coach Chick Meehan in cartoon form to extol the wonders of football and smoking to a young woman…Meehan coached football at Syracuse, NYU and Manhattan College…

…the football theme segues to our cartoon section, beginning with this spot art by James Thurber

Christina Malman’s spot drawings could now be found in every issue, and usually more than one…

…this one by Robert Day also caught my eye, maybe because I like chickens, and dogs too…

…Day again, on the streets of Manhattan…

Barbara Shermund showed us a wolf in wolf’s clothing…

Alan Dunn seemed to be channelling Barbara Shermund here…or maybe Dunn’s wife Mary Petty had some influence…

William Crawford Galbraith eavesdropped on some wagering waiters…

Carl Rose found an outlier at the modern Walker-Gordon Dairy Farm…

…The Rotolactor featured in Rose’s cartoon was a mostly automatic machine used for milking a large number of cows successively on a rotating platform…first used at the Walker-Gordon Laboratories and Dairy in Plainsboro, New Jersey (pictured below), the Rotolactor held fifty cows at a time, and hosted about 250,000 visitors annually…

(rawmilkinstitute.org)

…and we go from cows to cats, courtesy Helen Hokinson

…and Charles Addams booked an unusual perp…

…on to the November 23 issue…

November 23, 1935 cover by Antonio Petruccelli. Petruccelli (1907-1994) began his career as a textile designer, becoming a freelance illustrator in 1932 after winning several House Beautiful cover contests. This is one of four covers he produced for The New Yorker.
Antonio Petruccelli. Here are samples of Petruccelli’s remarkable work. (Helicline Fine Art)

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Worth the Wait

The highly-anticipated circus-themed spectacle Jumbo finally opened at the Hippodrome. In his That’s Entertainment! blog, Jackson Upperco observes that Billy’s Rose’s Jumbo was “more circus than musical comedy,” a production that “was largely an excuse for Mr. Rose to present a circus.” It was headlined by comedian Jimmy Durante and bandleader Paul Whiteman, with a score by Rodgers & Hart. Here are excerpts from a review by Wolcott Gibbs:

JUMB0-SIZED ENTERTAINMENT…Clockwise, from top left, Hippodrome billboard promoting Jumbo; built in 1905, the Hippodrome provided entertainment to thousands who couldn’t afford a Broadway ticket; a circus tent was erected inside the 5,300-seat theatre for the spectacle; Jumbo was one of the most expensive theatrical events of the first half of the 20th century. (Facebook/Library of Congress/Broadway Magazine/jacksonupperco.com)

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At the Movies

Fyodor Dostoevsky’s 1866 novel Crime and Punishment was adapted to film by both French and American producers in 1935, but critics including The New Yorker’s John Mosher mostly preferred the French version, titled Crime et châtiment.

DOUBLE FEATURE…American and French producers each turned out a film adaption of Fyodor Dostoevsky’s novel Crime and Punishment. Top photo, Marian Marsh as Sonya and Peter Lorre as Roderick Raskolnikov in Columbia’s Crime and Punishment; bottom photo, Madeleine Ozeray as Sonia and Pierre Blanchar as Rodion Raskolnikov in Crime et châtiment. (silverscreenmodes.com/SensCritique.com)

…Mosher reviewed another crime thriller, Mary Burns, Fugitive, but found some comic relief in two other films…

BAD CHOICE IN BOYFRIENDS was the theme of Mary Burns, Fugitive, starring (top left) Sylvia Sidney and Alan Baxter; top right, Joan Bennett and Ronald Colman in the romcom The Man Who Broke the Bank at Monte Carlo; bottom, Fred Allen and Patsy Kelly provided some laughs in musical comedy Thanks a Million. (IMDB)

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From Our Advertisers

Readers of the Nov. 23 issue opened to this lovely image…

…which sharply contrasted with the clunky Plymouth ad on the opposite page…

…not so clunky was this colorful illustration promoting Cadillac’s economy model, the La Salle…

…the back cover was no surprise, with yet another glamorous cigarette ad…

…our cartoonists included Richard Decker, and a fashion faux pas to open a boxing match…

George Price eavesdropped into some football strategy…

Carl Rose spotted a canine unbeliever…

Richard Taylor was back with his distinctive style…

Al Frueh continued to illustrate the latest fare on Broadway…

Otto Soglow crept in for a snooze…

…and we close with James Thurber, and some literary cosplay…

Next Time: Some Holiday Shopping…