As if covering the nightclub scene and the fashion set wasn’t enough, Lois (“Lipstick”) Long found the time to attend the National Automobile Show at the Grand Central Palace and offer her insights and criticisms on the latest in automotive design.
The show featured more than 500 new models, bigger and more powerful cars mounted on new-fangled balloon tires. There were also cheaper cars available–GM introduced the Pontiac line to appeal to the mass market, and other manufacturers lowered their prices in an effort to lure customers. Visitors packed the show despite the fact that the city streets were already hopelessly clogged with traffic and navigating them was difficult and often perilous. Al Frueh offered his take on the traffic situation with a little doodle in “The Talk of the Town” section (featured above).
Lois Long gave readers her usual straightforward assessment of the show (her Danish pastry metaphor in the first paragraph is spot on). Note her list of American car companies, many of which are long gone:
“The Talk of Town” editors were bemused over the news that artist Maxfield Parrish had received “a check in six figures” following his first-ever exhibition. It was reported that Parrish received $80,000 (roughly equivalent to $1 million today) for a single painting, which the editors suggested made him “the highest paid artist living.” They also wondered “if he gets amusement out of being the highest paid painter,” since Parrish was known for wanting to be left alone, and until recently was “not well off” because no one “could persuade him to the sell the pictures with which he lined his house.”
In a previous issue (Dec. 12, 1925), New Yorker art critic Murdock Pemberton wrote a dismissive critique of the young Parrish’s work and noted that the artist was largely glorified in American advertising and not in serious art circles. This was followed by another “Talk” item in which the editors sneered at the trade calendar market that fed the popularity of artists like Parrish:
And to close, this message (illustrated by Peter Arno) from Miltiades Egyptian cigarettes. Apparently they empower you to call your non-smoking friend “fatso.”
Next Time: Cuban Idyll